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GEO: generative engine optimisation
More people now ask ChatGPT, Perplexity and Google's AI Overviews before they search. GEO is the work of making your expertise easy for those systems to understand and cite: clear answers, consistent facts about your business, structured data and credible mentions elsewhere.
What you get
- Clear, quotable answers to your audience's questions
- Consistent business facts across your site and profiles
- Structured data and clean page structure
Typical deliverables
- AI visibility snapshot
- Question and answer map
- Page rewrites for clarity
- Structured data setup
- Monthly visibility check
How it works
- 1 Check how AI assistants describe you today
- 2 Map the questions buyers ask AI tools
- 3 Rewrite key pages into clear, citable answers
- 4 Add structured data and fix inconsistent facts
- 5 Re-check visibility every month
Questions about GEO: generative engine optimisation
Is GEO different from SEO?
It builds on the same foundations: helpful content, a fast site and credible signals. GEO adds a focus on direct answers and consistent facts that AI tools can summarise accurately.
Can you guarantee ChatGPT will recommend me?
No. AI answers change and nobody controls them. GEO improves the odds by making accurate information about you easy to find and quote.
More answers on the FAQ page.
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Next step
Ready to get chosen?
Start with a free marketing audit. You'll get a personal review of your search visibility, website, ads and content, with the three changes I would make first.