All case studies
Healthcare
Dental clinic booked 28 new patients with its first Meta ad campaign
UGC-style lead ads and a fast landing page for a clinic new to paid acquisition.
The challenge
SmileCare relied entirely on referrals and had no predictable patient acquisition channel. The team had never run ads and was skeptical about cost per booking.
The process
- 1Defined the ideal patient profile and offer
- 2Filmed UGC-style ad creative with staff and patient testimonials
- 3Built a mobile-first landing page with instant booking
- 4Launched Meta lead ads with call-scheduling automation
- 5Followed up with SMS and email reminders to reduce no-shows
ROI
The first month of ads generated enough new patient revenue to fund the next three months of ad spend.
Lessons
- A simple landing page with one action beats a beautiful website with five
- Reminder follow-ups are as important as the ad itself
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