Healthcare case study
A dental clinic booked 28 new patients with its first Meta campaign
UGC-style lead ads and a fast landing page for a clinic new to paid acquisition.
- Cost per booking
- $4.20
- New patients
- 28
- Ad ROAS
- 3.8x
The challenge
SmileCare relied entirely on referrals and had no predictable way to acquire patients. The team had never run ads and was sceptical about cost per booking.
What we built
- 01 Defined the ideal patient profile and the offer
- 02 Filmed UGC-style ad creative with staff and patient testimonials
- 03 Built a mobile-first landing page with instant booking
- 04 Launched Meta lead ads with call-scheduling automation
- 05 Added SMS and email reminders to reduce no-shows
Return on investment
The first month of ads generated enough new patient revenue to fund the next three months of ad spend.
“We had never run ads before. Pervez set up the whole funnel, and within two weeks we had new patient bookings at a cost that made sense.”
Lessons
- A simple landing page with one action beats a beautiful website with five.
- Reminder follow-ups matter as much as the ad itself.
Next step
Facing a similar challenge to SmileCare Dental?
Start with a free marketing audit. You'll get a personal review of your search visibility, website, ads and content, with the three changes I would make first.