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Healthcare
How a specialist doctor went from 800 to 11,000 LinkedIn followers in 90 days
Turning clinical expertise into a content system that drives patient consultations.
The challenge
Dr. Qureshi had 20 years of specialist experience but only 800 LinkedIn followers. New patients increasingly found competitors online first, and the clinic's referral flow was stagnant.
The process
- 1Interviewed Dr. Qureshi and reviewed his past papers, talks, and patient FAQs
- 2Built a voice profile and content pillar map for credibility and patient education
- 3Created 90 days of LinkedIn articles, carousels, and short-form clips
- 4Set up daily engagement and comment-reply workflows
- 5Tracked follower growth, profile visits, and inbound consultation requests
ROI
The content system paid for itself in the first 45 days and now generates 5–10 inbound consultation requests per month.
Lessons
- Patient questions are the best content ideas — they are specific and already searched
- Consistency beats virality; the biggest jump came after 60 days of posting
Facing a similar challenge to Dr. Rahim Qureshi?
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