Healthcare case study
How a specialist doctor went from 800 to 11,000 LinkedIn followers in 90 days
Turning clinical expertise into a content system that drives patient consultations.
- LinkedIn followers
- 800 → 11k
- Inbound consultations
- 32
- Return on content spend
- 4.5x
The challenge
Dr. Qureshi had 20 years of specialist experience but only 800 LinkedIn followers. New patients increasingly found competitors online first, and the clinic's referral flow had stalled.
What we built
- 01 Interviewed Dr. Qureshi and reviewed his papers, talks and patient FAQs
- 02 Built a voice profile and content pillar map for credibility and patient education
- 03 Created 90 days of LinkedIn articles, carousels and short clips
- 04 Set up daily engagement and comment-reply workflows
- 05 Tracked follower growth, profile visits and consultation requests
Return on investment
The content system paid for itself in the first 45 days and now generates 5-10 inbound consultation requests per month.
“Pervez built a content system that sounds like me. I went from posting once a month to five times a week without touching a video editor.”
Lessons
- Patient questions are the best content ideas. They are specific and people already search for them.
- Consistency beats virality. The biggest jump came after 60 days of posting.
Next step
Facing a similar challenge to Dr. Rahim Qureshi?
Start with a free marketing audit. You'll get a personal review of your search visibility, website, ads and content, with the three changes I would make first.