Coaching case study
A camera-shy mentor scaled to 21 posts a month without filming
AI-assisted UGC and avatar video for a mentor who wanted presence without the production burden.
- Posts per month
- 2 → 21
- Profile visits
- +340%
- Booked calls
- 18
The challenge
Sarah Chen was a respected career mentor but posted inconsistently because she disliked filming and editing. Her audience stalled and every new client came from referrals.
What we built
- 01 Recorded a one-time avatar and voice training session
- 02 Built a voice profile from her podcast interviews and newsletters
- 03 Wrote 90 scripts across Reels, TikToks and carousels
- 04 Generated avatar videos and edited them with captions and hooks
- 05 Published across Instagram and TikTok with engagement tracking
Return on investment
The system replaced the need for a full-time content assistant and produced 18 qualified discovery calls in 60 days.
“My LinkedIn went from dead to getting DMs from ideal clients every week, and I barely had to be involved in the creation.”
Lessons
- A good voice profile is worth more than perfect video production.
- Posting cadence matters more than polish for organic reach.
Next step
Facing a similar challenge to Sarah Chen Coaching?
Start with a free marketing audit. You'll get a personal review of your search visibility, website, ads and content, with the three changes I would make first.